It’s taken years to recover from our last Seder — a sad, scrawny potluck populated by aging, embittered single women who nearly jumped us into the Landmark Forum. That’s why we haven’t celebrated Passover in a decade. But a fast-paced, irreverent Passover cooked by a professional chef — we couldn’t turn it down. Last night washed away a decade’s worth of bad memories and replaced them, mostly with food. So much food that we thought it was joke when dish after dish after dish kept coming out. We should have treated it like a marathon. Instead, we couldn’t stop ourselves from snacking on the delicious chopped chicken liver. The braised short ribs were a highlight; not a speck was left after people packed away their leftovers. Our favorite, by far, was the homemade gefilte fish, was so good we had seconds (and thirds). Pacing… it’s all about pacing.
Passover 2011, 1st Night: The Feast
Elina Shatkin • 04.19.11 at 4:32 pm
Holiday
→ No CommentsTags:Feast·Holiday·Jewish·Meal·Passover·Pesach·Seder·Tradition
When Fonts Fail: Guzzle & Nosh Gets A New Logo
Elina Shatkin • 10.09.10 at 11:31 am
Design & Architecture, Elina Shatkin
Inspired by The Gap’s recent marketing savvy debacle in transforming its instantly recognizable, decades-old logo into something that looks like a fifth-grader spent five minutes designing it with clip art, we decided to upgrade our logo.
Here, at Guzzle & Nosh, we don’t need an armada of brand managers or an entire ad agency staffed by font nerds to screw up our brand. Unlike the new Gap logo, which is real, took TWO YEARS to create and was overseen by Laird & Partners, New York, we conceptualize and execute our mediocre designs completely on our own.
Now, with CrapLogoMe, you instantly apply the styleless, technocratic sheen of the new Gap logo to your brand. Simply type in the words, and voilà! It’s a beautiful thing.
→ No CommentsTags:Branding·Design·Fail·Logo·Marketing·The Gap
Robata Jinya Opens for Lunch
Elina Shatkin • 10.04.10 at 5:56 pm
Asian Cuisine, Elina Shatkin, Restaurant Opening
A couple months ago, I was on a press tour of a restaurant where the owner (not the chef) bragged that he had been the first person to serve sushi and robata in the same restaurant. My eyes must have clicked like marbles when they rolled back in my head.
These days, the sushi and skewer combo is common enough to not merit much awe. That doesn’t mean L.A. couldn’t use more restaurants that serve both.
After a painful wait for its liquor license, Robata Jinya, located at the corner of Crescent Heights and Third, finally opened last week — but only for lunch (service ends at 2:30 pm). Dinner, robata and the grand opening should all happen next week.
For now, Jinya offers a small but promising lunch menu that includes ramen ($8.55), rolls ($6-11) and a hearty bento box (for only $10.50!) packed with tempura, chicken teriyaki, gyoza, California rolls, salad and miso. The most promising item was the “tonkotsu ramen,” because of its broth, which was rich and subtle. The noodles are topped with a few slices of thin, soft pork, which isn’t the way I’m used to seeing tonkatsu (I’m used to it breaded and fried), but that’s the way they do it here.
→ 1 CommentTags:Japanese·lunch·Mid-City West·Ramen·Robata·Robata Jinya·Skewers·Sushi·Tomo Takahashi
Yama Restaurant: All American Comfort Food at a Japanese Joint in Alhambra, CA
Robert Takata • 09.06.10 at 6:17 pm
Asian Cuisine, Comfort Food, Review, San Gabriel Valley
One of my favorite places for comfort food dining is Yama Restaurant in Alhambra, California.
It meets all of the qualifications for the comfort category. I started going there before I can recall, so it reminds me of my family and youth. The food is hearty and filling. This is no sushi joint. You can get sweet and savory, grilled and fried, stews and starches.
In fact, I’d suggest that if you love basic, all-American comfort food, you could satisfy all of your Main Street (seriously, it’s on Main Street) cravings at this little Japanese joint.
Yama’s specializes in Japanese comfort food: teriyaki, tempura, tonkatsu and sukiyaki. Before the 1980s, sushi wasn’t even on the menu.
→ 1 CommentTags:Alhambra·char siu·dinner·Japanese·lunch·tempura·teriyaki·Yama Restaurant
Sneak Peek: Tasting Maker’s Mark 46
Elina Shatkin • 07.10.10 at 3:21 pm
Elina Shatkin, Liquor, Sneak Peek, Tasting
I am finally at liberty to disclose the story behind Maker’s Mark 46. You see, as a Maker’s Mark Ambassador — an honor granted to me years ago after mailing in a card rubber-banded to a bottle of the stuff — I was among the first to receive the company’s new “special” bourbon.
I first received word of this experimental libation via my January dispatch (read: promotional email) from Maker’s Mark H.Q. That was when I emailed the company and ended up talking on the phone with its president, Bill Samuels Jr. A few weeks later, a pint of Maker’s Mark 46, labeled “SAMPLE – Not For Sale,” was delivered to my doorstep.
Samuels, a seventh-generation Kentucky distiller and Maker’s Mark scion, is about as down-to-earth a corporate honcho as you’ll ever find. “The only reason I’m running this company is because of my last name,” he joked. For all his self-deprecation, he had long nurtured an ambition to create a new Maker’s Mark blend.
→ 3 CommentsTags:Bill Samuels Jr.·Bourbon·Liquor·Maker's Mark 46·Tasting·Whiskey
Love At First Bite: Vampire Loves Musso & Frank
Elina Shatkin • 07.09.10 at 8:34 am
Elina Shatkin, Food in the Media, Meat
If I became a vampire, I’d pine for certain elements from my previous life. Sunlight. Sex. The taste of a good steak — except my ideal cut of beef wouldn’t come from Musso & Frank.
In “Moonlight,” CW’s whimpering attempt to cash in on vampire chic, Alex O’Loughlin (J.Lo’s non-baby daddy in “The Back-up Plan”) stars as Mick St. John, a vampire private detective. Because if you were bestowed with the blessing of eternal life, running a detective agency would be a natural mid-life career change.
→ No CommentsTags:Food on TV·Hollywood·Musso & Frank's·Steaks·Vampire
Chinese Popcorn Hammer
Elina Shatkin • 07.08.10 at 10:18 am
Elina Shatkin, Street Food, Video
Los Angeles has its taco tables, its corn and champurrado peddlers, its food trucks and street vendors, but it’s hard to imagine L.A. having anything like the popcorn peddlers of China.
According to Skeptic Friends Network, they make popcorn by pouring the kernels into a heavy cast-iron canister (a.k.a. the popcorn hammer) that’s sealed and slowly turned over a curbside fire in rotisserie fashion. When the pressure reaches a certain level, the canister is removed from the fire, a sack is put over the lid and the seal is released, creating an impressive boom as all of the popcorn to simultaneously explodes.
If only Thor had a popcorn hammer.






















